Just imagine, if you will..

You have a new Shop. You win a prize in the local competition.

You are asked for a couple of pictures of the shop to be used for free publicity on a local website, (no, not this one), and in the local press, again free.

Thats about 20k people who might see it, at 2% take up, 400 people, 10% spend thats 40 people spending money in your Shop. Ignored.

The offer is made for pictures to be taken for you, free, if you don’t have any.

Question: What do you do?

Answer: Absolutely eff all, not even reply to the email.

Way to go St Leonards, way to go. Mary Portas, queue for lessons here.